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Logos · Supreme

Supreme font

The Supreme box logo is based on Futura Heavy Oblique, tightened and slightly extended inside the famous red box.

Supreme lettering
Logo via Wikimedia Commons, Supreme Logo.
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What it matched

Futura Heavy Oblique Based on the font
Letterforms set in Futura Heavy Oblique with tightened spacing and a slightly bolder, more extended cut than the stock font, reversed white out of a solid red rectangle.
Identified by hand against the font itself and documented sources. See how we identify fonts.
Century Gothic Bold Italic Other candidate
Suggested for this lettering in the DaFont forum.
Caviar Dreams Other candidate
Suggested for this lettering in the DaFont forum.
Khmer UI Other candidate
Suggested for this lettering in the DaFont forum.

About the lettering

James Jebbia launched Supreme in 1994 with a logo lifted from Barbara Kruger's propaganda-poster artwork: white Futura italic type in a red box. Kruger herself worked in Futura Bold Oblique, and Supreme's version adjusts the cut slightly, bolder and tighter, but the debt is openly acknowledged in design histories of the brand.

Common questions

What font is used in the Supreme logo?

Supreme's box logo is based on Futura Heavy Oblique, Paul Renner's geometric sans, set tight and slightly extended inside the red box.

Is the Supreme logo copied from Barbara Kruger?

Yes, in style: founder James Jebbia modeled the white-Futura-in-a-red-box format on Barbara Kruger's propaganda-style artworks, which used Futura Bold Oblique.

What is a font similar to the Supreme logo?

Any heavy oblique cut of Futura comes closest; the logo itself is a customized setting of Futura Heavy Oblique rather than a separate font.

Sources: Y2K Fonts, Supreme font guide · HipFonts, Supreme logo font · MojoMoX, Brands using Futura
Spotted an error? Report a correction. Identifications are re-checked before any change.

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