Adidas font
The Adidas wordmark is based on ITC Avant Garde Gothic, with the letterforms tweaked and set tight in lowercase beneath the brand's symbols.
A Adidas font generator, your words in this lettering, as an image you can keep.
What it matched
About the lettering
The lowercase adidas wordmark in its tweaked Avant Garde Gothic form sits beneath the company's symbols, the trefoil, which debuted in 1972, and later the three slanted bars. The wordmark's letterforms were adjusted from the retail font, so the logo is a customization rather than a straight typesetting.
Common questions
What font is used in the Adidas logo?
The wordmark is based on ITC Avant Garde Gothic by Herb Lubalin and Tom Carnase (1970), with customized letterforms set in lowercase.
Is the Adidas logo font available?
ITC Avant Garde Gothic is a commercial font you can license, but the logo itself uses tweaked letterforms, so a straight setting will not match it exactly.
When did the Adidas trefoil logo debut?
The trefoil symbol was introduced in 1972, launched around the Munich Olympics, above the Avant Garde Gothic-based wordmark.
Make your own in this style
Your words in the Adidas lettering, pick a treatment, download the image, keep it. The full catalog lives in the generator.
