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Logos · Nike

Nike font

The Nike wordmark is based on Futura Bold Condensed, condensed, tightened and slanted into a custom oblique form beside the Swoosh.

Nike lettering
Logo via Wikimedia Commons, Nike logo 1978.
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What it matched

Futura Bold Condensed Based on the font
Set in an oblique slant with tightened letter spacing; the wordmark was dropped entirely in 1995, leaving the Swoosh to stand alone.
Identified by hand against the font itself and documented sources. See how we identify fonts.
Futura Condensed ExtraBold Also in this work
Nike Running text (same Futura Condensed family as our headline). (DaFont forum, identified.)
Futura Other candidate
Suggested for this lettering in the DaFont forum.
Futura ND Nike 365 Other candidate
Suggested for this lettering in the DaFont forum.

About the lettering

The Swoosh itself was drawn by Carolyn Davidson in 1971. The Futura wordmark was added alongside it in 1978, set in the extra bold condensed cut and leaned into an oblique, and from 1995 the Swoosh has usually appeared without any lettering at all.

Common questions

What font is used in the Nike logo?

The classic Nike wordmark is based on Futura Bold Condensed (listed in logo references as Futura Extra Bold Condensed), set tight and slanted into an oblique next to the Swoosh.

Is the Nike logo just the Futura font?

Not quite. The letters start from Futura's bold condensed weight but were customized, slanted, tightened and treated as a fixed logotype rather than live text.

Who designed the Nike Swoosh?

The Swoosh symbol was designed by Carolyn Davidson in 1971; the Futura-based wordmark that accompanied it arrived in 1978.

Sources: Logopedia, Nike entry (typography history) · Gamut Packaging, Nike font guide · MojoMoX, Brands using Futura
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