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Logos · Google

Google font

The Google logo is based on Product Sans, Google's custom geometric sans, with the final 'e' rotated as the one deliberate modification.

Google lettering
Logo via Wikimedia Commons, Google 2015 logo.
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What it matched

Product Sans Based on the font
The logo is Product Sans with the 'e' tilted off-axis; Product Sans itself is a proprietary Google font that is not released for public licensing.
Identified by hand against the font itself and documented sources. See how we identify fonts.
No font.io page exists for this font yet, so no buy link is shown rather than a dead one.
Poppins Closest free alternative
Poppins (Indian Type Foundry, OFL) is widely documented as the closest free lookalike to Product Sans; Questrial is cited as the closest single-weight match.
Google Sans Other candidate
Suggested for this lettering in the DaFont forum.
Google 2015 Other candidate
Suggested for this lettering in the DaFont forum.

About the lettering

The 2015 wordmark replaced the serif logo based on Catull that Google had used, in evolving forms, since 1999. The new letters keep the blue-red-yellow-blue-green-red color sequence, and the tilted 'e' is the single playful irregularity in an otherwise perfectly geometric wordmark.

Common questions

What font is used in the Google logo?

Product Sans, a custom geometric sans Google designed in-house and launched with the logo on September 1, 2015. It is not available to license or download.

What is a free font similar to the Google logo font?

Poppins is the most commonly cited free alternative to Product Sans, with Questrial as the closest single-weight option.

What font did the old Google logo use?

The pre-2015 serif logo was based on Catull, a 1982 typeface by Gustav Jaeger, refined for Google by designer Ruth Kedar.

Sources: Logopedia, Google entry · BP&O, New Logo for Google (Fonts Used: Product Sans) · MadeGoodDesigns, Famous Brand Fonts
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The generator

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