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Breaking Bad font

The Breaking Bad wordmark is based on Cooper Md BT, Bitstream's digitization of the Cooper family, for the letters outside the element tiles; the Br and Ba tiles themselves are set in Helvetica Bold.

Breaking Bad lettering
Logo via Wikimedia Commons, Breaking Bad logo.
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What it matched

Cooper Md BT Based on the font
Two opening letter pairs are pulled out into green periodic-table tiles (Br for bromine, Ba for barium) set in Helvetica Bold, and logo analyses note the Cooper letter contours were adjusted from the stock font.
Identified by hand against the font itself and documented sources. See how we identify fonts.
Young Serif Closest free alternative
Free Google Fonts stand-in suggested by WeFonts' logo analysis for approximating the soft old-style Cooper lettering; it does not reproduce the periodic-table tile construction.
Arial Also in this work
logo element tiles (Br and Ba). (DaFont forum, identified.)
Franklin Gothic Also in this work
opening credits names. (DaFont forum, suggested.)
Arial Bold Also in this work
logo element tiles (Br and Ba). (DaFont forum, suggested.)
Attic Antique Other candidate
Named for the intro title card, a different element from the wordmark, and single-source so far.
Heart Breaking Bad Other candidate
Suggested for this lettering in the DaFont forum.

About the lettering

According to Creative Bloq's identification, cited by WeFonts, the logo is a two-font construction: Helvetica Bold inside the periodic-table tiles and Cooper for the remaining letters. The tile concept, turning Br and Ba into element cells numbered 35 and 56, is credited to series creator Vince Gilligan in a University of New Mexico magazine account. The clash between the clinical tiles and the soft Cooper letters mirrors the show's premise of an ordinary man turning to chemistry and crime.

Common questions

What font is used in the Breaking Bad logo?

The wordmark letters are Cooper Md BT (Bitstream's Cooper), and the Br and Ba periodic-table tiles are set in Helvetica Bold, per Creative Bloq's identification.

What do Br and Ba mean in the Breaking Bad logo?

They are chemical element symbols: Br is bromine (35) and Ba is barium (56). The tile concept is credited to creator Vince Gilligan.

Is the Breaking Bad font free?

No, Cooper and Helvetica are both commercial fonts. Free stand-ins suggested for the Cooper look include Young Serif and Fraunces on Google Fonts.

Sources: WeFonts, 'What Font Does Breaking Bad Use?' (citing Creative Bloq) · 1000logos.net, Breaking Bad logo · Wikipedia, 'Cooper Black'
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