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Games · Grand Theft Auto

Grand Theft Auto font

The Grand Theft Auto font is Pricedown by Ray Larabie.

Grand Theft Auto lettering
Logo via Wikimedia Commons.
The generator
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A Grand Theft Auto font generator, your words in this lettering, as an image you can keep.

What it matched

Pricedown Verified match
Every letter in the wordmark matches.
Identified by hand against the font itself and documented sources. See how we identify fonts.
Cloister Black Also in this work
'San Andreas' subtitle on the GTA San Andreas cover. (DaFont forum, identified.)
Helvetica Neue 97 Condensed Black Also in this work
remaining cover text. (DaFont forum, identified.)
Pricedown Black Other candidate
Also identified for this lettering in the DaFont forum.

About the lettering

The Grand Theft Auto wordmark has used Pricedown since the first game in 1997, set solid with a heavy black outline. It is also the series' heads-up font: the money and ammunition counters in GTA III, Vice City, and San Andreas are set in a lightly modified Pricedown. Later games add other faces around it (the GTA V box-art title and menus use different fonts), but the logo itself has never changed.

Common questions

What font is used in Grand Theft Auto?

The Grand Theft Auto logo and the in-game money and ammo counters use Pricedown, a display font designed by Ray Larabie in 1997.

Is the GTA font free?

Yes. Pricedown is a free font; the download and its current license terms are on its FontSpace page, linked above.

Why does the GTA font look like a game show?

Ray Larabie based Pricedown on the lettering of the TV game show The Price Is Right, which is where its bold game-show look comes from.

Sources: GTA Wiki, Fonts (box art: GTA Logo, Pricedown) · Kotaku, Does Grand Theft Auto's Logo Need A Facelift? (2013): the logo is Pricedown by Ray Larabie · FontSpace family f19482 (verified live Oct 21, 2026): Pricedown, Published/Approved, license Freeware, free for commercial desktop use under the Typodermic Desktop License; its page stats name it a Grand Theft Auto font
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The generator

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